A voice for Italian lifestyle.

Italian Lifestyle Experience will be supported by a series of programmes from Radio Studio Web Milano. We present them here, beginning with Flavio's programme, L'Italia che produce, which he will host personally.

Programme objectives

• Become the editorial reference point for outstanding Italian production, including SMEs, high-tech craftsmanship, food and wine, startups and manufacturing.
• Explain clearly and with empathy how Italian businesses face modern challenges such as digitalisation, sustainability and generational succession.
• Build a strong community of entrepreneurs, managers and professionals connected to Milan and Italy as a whole.
• Increase Radio Studio Web Milano's audience by reaching B2B listeners and business enthusiasts.

Guest profiles

• Leaders of Italian SMEs and founders of scalable startups.
• People combining Made in Italy traditions with new technologies.
• Sector specialists in areas such as digital transformation, exports and corporate sustainability.
• Representatives of Chambers of Commerce, trade associations including Confindustria and Confartigianato, and Milanese universities.

Podcast plan

Live radio provides immediate engagement, while podcasts are essential for on-demand listening by business audiences.

• Automatic uploads to Spotify, Apple Podcasts, Amazon Music and the Radio Studio Web Milano website within two hours of the broadcast.
• Alongside the full 60-minute episode, 10–15-minute focused clips containing only the principal guest interview, under L'Italia che produce – I protagonisti.
• Search-friendly titles, such as “How to export to the USA: the story of [Company Name] – L'Italia che produce”.

Social media strategy

Social channels will amplify the programme's brand, drawing on Milan's reach and influence.

• LinkedIn: Flavio's post-episode reflections, systematic tags for interviewed businesses and guests to reach their networks, and in-depth articles on the topics covered.
• Instagram and TikTok: video highlights from studio interviews, behind-the-scenes material and live polls to engage listeners.
• YouTube: publication of the full visual radio or video-podcast episode to strengthen visual visibility.

Sponsorship opportunities

The programme offers a highly valuable showcase for commercial partners seeking a B2B decision-making audience.

• Main sponsor: mentions in podcast pre-rolls and radio opening and closing sequences, plus a permanent banner on the programme's website page.
• Branded content: a five-minute segment managed directly by the sponsor.
• Radio advertising and live endorsement: traditional advertising breaks alongside spontaneous presenter recommendations during the programme.
• Social amplification: co-branded sponsored posts on the programme's and Flavio's social channels.

Hosted by Stefano Ferri, coordinator of Italian Lifestyle Experience, this programme will celebrate authenticity, individuality and freedom of personal expression beyond gender stereotypes and social conventions. Its editorial and strategic plan follows.

Programme objectives

• Encourage self-acceptance and challenge clichés about identity, clothing and other restrictions inconsistent with the values expressed in Article 3 of the Italian Constitution.
• Become a reference point for anyone seeking the courage to express their true self.
• Strengthen the station's identity as an inclusive broadcaster attentive to civil rights.

Guest profiles

Stefano Ferri's conversations will welcome people who make authenticity their defining value.

• Designers and creatives promoting genderless and fluid fashion.
• Leading LGBTQIA+ community figures and civil-rights specialists.
• People who have radically changed their lives or appearance by overcoming prejudice in their environment, including professionals in formal workplaces.
• Experts able to analyse the weight of social judgement and the benefits of self-determination.

Podcast plan

The radio programme will become an on-demand product reaching digital audiences.

• Immediate uploads to Spotify, Amazon Music, Apple Podcasts and the Radio Studio Web website.
• Ten additional interview minutes not broadcast on the radio, providing exclusive content.
• Short episodes of 3–5 minutes drawn from editorials or features, for listening on the move.

Social media strategy

Social media will amplify the programme's visual message, essential when discussing the freedom to be who one chooses.

• Instagram and TikTok: short videos featuring the most powerful moments from studio interviews.
• Photo carousels showing guests' and Stefano's outfits, making the idea of personal style tangible.
• LinkedIn: Stefano Ferri's editorial posts about freedom of expression in business and professional settings.
• Stories: question boxes the day before a broadcast to collect audience messages for the guest.

Sponsorship opportunities

The programme offers a distinctive showcase for brands committed to diversity and inclusion.

Hosted by Caterina Fassina, this programme will explore the heart of Italian excellence. Its main objective is to tell the story of Italian know-how through its protagonists, connecting artisanal traditions with contemporary perspectives.

The strategic and operational structure follows.

Programme objectives

• Tell the stories of Italian excellence in fashion, design, food, craftsmanship and hospitality.
• Share stories of success, innovation and entrepreneurial resilience.
• Establish Caterina Fassina as a reference point and authoritative voice in Italian lifestyle.
• Engage audiences passionate about Italian culture, quality and ways of living, both in Italy and abroad.

Guest profiles

Guests will be chosen for their ability to embody and develop the meaning of Italian style.

• Founders of emerging or historic fashion and furniture brands.
• Young artisans and established masters combining traditional manual techniques with new technologies.
• Leaders in outstanding food and wine and advocates of short supply chains.
• Hoteliers and creators of boutique hotels or unique Italian travel experiences.
• Digital personalities promoting Italian aesthetics and culture worldwide.

Podcast plan

Podcasts are essential for on-demand access and reaching new audiences.

• Distribution platforms: Spotify, Apple Podcasts, Amazon Music and the official Radio Studio Web website.
• Episode format: each live broadcast will be edited and published as a podcast within 24 hours, removing lengthy music breaks and standard advertising blocks while retaining spoken content and dedicated sponsors.
• Extra content: short 5–10-minute podcast features focusing on a practical tip or brief historical story.

Social media strategy

Instagram, TikTok and LinkedIn will give the station a visual presence beyond visual radio and create content across media.

• Instagram: photographs of Caterina with studio guests and graphic cards featuring memorable interview quotations.
• Stories: live backstage content, polls on the day's topic and launch countdowns.
• Reels: short 30–60-second videos featuring highlights or lively interview moments.
• TikTok: humorous backstage clips, trends adapted to radio and quick videos about Italian style essentials.
• LinkedIn: Caterina's posts on the business of Made in Italy, tagging guest companies to develop B2B networking.

Sponsorship opportunities

The programme will offer partners a targeted, high-value showcase through several formats.

• Title sponsor or main partner: the brand is associated directly with the show name, for example “Dentro l'Italian Lifestyle with [Brand Name]”, including opening and closing mentions.
• Product placement and storytelling: dedicated space for Caterina to tell the sponsor's story or test a product or service.
• In-store radio and live events: special broadcasts from sponsor showrooms or premises during Milan Design Week or Fashion Week.
• Digital package: sponsor logos in social graphics, dedicated Instagram and LinkedIn tags, and podcast pre-roll advertising.

Programme objectives

• Become a reference point for promoting outstanding regional Italian food and wine, from PDO and PGI products to forgotten traditional recipes.
• Build an active community of food lovers, amateur cooks and culinary travellers around Radio Studio Web Milano.
• Turn each programme into a content ecosystem of podcasts, social videos and website articles.
• Use the Club degli Amici del Made in Italy network to connect producers, schools, chefs, bakers, consortia, associations, destinations and media.

Guest profiles

• Owners of farms, dairies and wineries, and representatives of protection consortia, sharing the supply chain and passion behind their products.
• Professionals from historic trattorias to Michelin-starred restaurants, explaining Italian cooking through tradition and innovation.
• Sommeliers, food critics, culinary historians and food influencers offering specialist authority.

Podcast plan

• Distribution on Spotify, Apple Podcasts, Amazon Music and Radio Studio Web Milano's own platform.
• Weekly 35–40-minute episodes: a clean version of the live broadcast without pop music and general advertising.
• Extra content: five-minute features exploring an unusual ingredient or answering listeners' most intriguing questions.

Social media strategy

• Instagram and TikTok: short, dynamic studio interview clips, quick recipe videos and entertaining backstage moments.
• Facebook: podcast links, full written recipes and details of featured producers to encourage discussion.
• WhatsApp and Telegram: a weekly shopping list with the ingredients needed for the recipe in the next episode.

Sponsorship opportunities

• A brand, such as a pasta or olive oil producer, can become the main ingredient in the recipe explained live by the chef.
• Feature sponsorship with opening and closing mentions.
• Native campaigns across platforms: complete packages combining traditional radio advertising, a live mention during the programme and brand tags in the episode's social posts.