Italian excellence, worldwide
Italy is more
than a place.
It is an experience.
Territories, businesses, culture and people come together to share the Italian way of life with the world.
Experience
Explore the project
One vision, six journeys.
The seven pillars
Agrifood
Craftsmanship
Fashion
Manufacturing
Design
Tourism
Lombardy
The pilot region.
Milan and Lombardy are the laboratory for a model designed to grow throughout Italy and worldwide.
Let’s build the project together